Often, as disability advocates, we are very knowledgeable and skilled at understanding and explaining the disability process to potential clients. However, we face stiff competition from other law and advocacy firms – both local and national that often interfere with getting qualified clients. In order to better stand out from the competition, you have to take a look at yourself – your unique qualifications whether that be SSA related experience, education, DDS experience, or whatever makes you different from the rest of the pack. Next, you need to be able to “sell" yourself. What I mean by “sell" yourself is convince potential clients that your knowledge, experience, skills, and abilities will help them win their cases. When you are just getting started as an advocate, its hard to sell yourself because you haven’t won hundreds of cases, got a ton of google reviews, or established a reputation.
The brings us to point of this article – how do I define myself in such a way that people will know, like, and trust me enough to represent them?
- Build a quality webpage that clearly communicates who you are, what you do, and why people should know, like, and trust you.
- Offer services that law firms usually don’t such as helping clients file initial claims, complete forms, develop their work history, etc. at the initial claim level. Most attorneys brush clients off with the “come back and see us when you’ve been denied" rejection. Guess what? That’s great for you! Offer yourself up and list your full line of services including: overpayments, cessations, forms, ANYTHING RELATED TO SOCIAL SECURITY
- Once you’ve won a few cases, gently ask your satisfied customers for a google review or even a referral. If you’ve done a good job on their case, people are usually more than happy to tell their friends and neighbors – or google about how good of a job you’ve done!
In Dibcase, once you’ve won a case and collected all your fees, you can change a client from “Active" to “Prospect" and add their Facebook address, LinkedIn account, links to other clients, keep taking notes, add a mailing list tag, and keep that relationship growing and productive for years to come.